The Environment Studies
Something we strive to show a deep understanding of here at Clear Channel, is exactly how our audiences behave, think and feel in each and every one of our environments. Reflective of this, The Environment Studies offer a rare glimpse into four diverse advertising situations: high streets, pubs & bars, supermarkets and malls.
Each study draws on information gathered from over 1,000 online surveys and 200 in-situ diaries, and to ensure findings are reflective of real-world Clear Channel audiences, we employed the latest GPS sampling techniques. This enabled us to select respondents based on both their demographic profile and their mobile GPS history – or to be more specific, the fact that they’d all recently been within meters of a Clear Channel advertising site.
Thanks to these cutting-edge research techniques, the resulting studies provide invaluable environment specific insights into key audience groups, their mindset, purchase behaviours, habits and attitudes toward advertising.