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Cookie Policy

Effective Date: 16/06/2025
Last Updated: 16/06/2025

1. Introduction

This Cookie Policy explains how Emerge Advertising Limited ("we", "us", or "our") uses cookies and similar tracking technologies when you visit our website www.emergeadvertising.co.uk in compliance with the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR).

This policy should be read in conjunction with our Privacy Policy.

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2. What Are Cookies?

Cookies are small text files placed on your device (computer, tablet, smartphone) when you visit a website. They allow the site to recognise your device, remember your preferences, and enhance your user experience.

Cookies can be:

• First-party cookies – set by our website
• Third-party cookies – set by other websites or services (e.g., analytics or advertising partners)

Cookies are also classified by purpose:

• Strictly Necessary Cookies – required for website functionality
• Performance Cookies – collect data on site usage (e.g., Google Analytics)
• Functional Cookies – remember preferences or settings
• Targeting/Advertising Cookies – used to show relevant ads and track performance

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3. Cookies We Use

Cookie Type	Purpose	Example Providers
Strictly Necessary	Enables core features like security, network management, and accessibility.	Our Website
Performance	Helps us understand how visitors use the site.	Google Analytics
Functional	Remembers user settings and choices.	HubSpot, Live Chat Tools
Targeting/Advertising	Delivers personalized ads and tracks ad effectiveness.	Google Ads, Facebook Pixel, LinkedIn Insights

🔍 A full cookie list and technical details can be found in our Cookie Preferences section or banner on your first visit.

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4. Legal Basis for Using Cookies

• Strictly necessary cookies do not require consent.
• For all other cookies (performance, functional, targeting), we request explicit consent via our cookie banner upon first visit.

You can change or withdraw your consent at any time by accessing the cookie settings on our website.

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5. Managing Cookies

Via Our Site

You can control your cookie preferences using the Cookie Banner or Settings Panel provided when you first visit our site. You can also revisit those settings at any time by clicking the “Cookie Settings” link in the website footer.

Via Your Browser

You can also block or delete cookies through your browser settings:

• Google Chrome: Settings > Privacy and Security > Cookies
• Mozilla Firefox: Preferences > Privacy & Security
• Safari: Preferences > Privacy
• Microsoft Edge: Settings > Cookies and site permissions

Note: Disabling cookies may affect your experience and functionality of certain website features.

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6. Third-Party Cookies

We use third-party services that may set cookies via our website. These include:

• Google Analytics (performance tracking)
• HubSpot (CRM and marketing automation)
• Meta/Facebook (ad targeting and remarketing)
• LinkedIn Insights Tag (conversion tracking and retargeting)

Please refer to their respective privacy policies for more detail:

• Google: https://policies.google.com/privacy
• HubSpot: https://legal.hubspot.com/privacy-policy
• Facebook: https://www.facebook.com/policy.php
• LinkedIn: https://www.linkedin.com/legal/privacy-policy

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7. How Long Cookies Last

Cookies can be:

• Session cookies: deleted when you close your browser
• Persistent cookies: remain until they expire or are manually removed

Each cookie we use has a different lifespan, which is disclosed in your cookie settings panel.

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8. Updates to This Cookie Policy

We may update this Cookie Policy to reflect changes in law or our data practices. We recommend checking this page regularly. Changes will be posted with an updated “Effective Date.”

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9. Contact Us

If you have any questions about this Cookie Policy or how we use cookies, please contact:

Data Protection Officer (DPO)
Emerge Advertising Limited
Email: w.siddons@emergegroup.co.uk
Phone: 02921 051617

You also have the right to lodge a complaint with the UK’s Information Commissioner’s Office (ICO) at: https://ico.org.uk