Privacy Policy

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Privacy Policy

Effective Date: 16/06/2025
Company Name: Emerge Advertising Limited
Company Number: 10292162
Registered Office: Unit 20, Stradey Business Park, Llangennech, Llanelli SA14 8YP
Contact Email: billboards@emergeadvertising.co.uk

1. Introduction

Emerge Advertising Limited ("we", "us", or "our") is committed to protecting the privacy and security of your personal data. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and any other applicable UK data protection laws.

This policy also explains how you can access and control your personal data, and how we ensure your rights are upheld.

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2. What Personal Data We Collect

We may collect and process the following categories of personal data:

• Identity Information – name, job title, company name
• Contact Information – email address, phone number, business address
• Technical Data – IP address, browser type, operating system
• Usage Data – information about how you use our website and services
• Marketing and Communications Data – your preferences in receiving marketing from us and communication preferences

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3. How We Collect Your Data

We collect data via:

• Direct interactions (e.g., forms on our website, phone calls, emails)
• Automated technologies (e.g., cookies, server logs)
• Third-party services, including HubSpot CRM and analytics providers

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4. Legal Basis for Processing

We rely on the following lawful bases under UK GDPR:

• Consent – where you have explicitly given consent (e.g., subscribing to marketing emails)
• Contract – where processing is necessary to fulfil a contract with you
• Legal Obligation – for compliance with legal obligations
• Legitimate Interests – where it is necessary for our legitimate interests and your interests and fundamental rights do not override those interests

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5. Use of HubSpot CRM

We use HubSpot, a GDPR-compliant Customer Relationship Management (CRM) platform, to store and manage personal data.

By submitting your personal data to us (e.g., via forms, enquiries, or contact pages), you consent to the storage, processing, and use of your data within HubSpot CRM, which may include:

• Contact information
• Communication history
• Website interactions
• Marketing preferences

HubSpot stores data in the USA and other jurisdictions. However, it ensures an adequate level of protection through mechanisms such as Standard Contractual Clauses (SCCs) and compliance with data protection frameworks (e.g., EU–U.S. Data Privacy Framework where applicable).

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6. How We Use Your Data

We use your data to:

• Provide our services and respond to enquiries
• Improve our website and marketing effectiveness
• Maintain and manage business relationships
• Comply with legal obligations
• Send promotional materials, newsletters, or updates (only if you opt-in)

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7. Sharing Your Personal Data

We do not sell or rent your personal data. However, we may share it with:

• Service providers (e.g., HubSpot, web hosting, analytics)
• Legal and regulatory authorities when required by law
• Business partners or subcontractors when necessary to provide our services (under strict data processing agreements)

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8. Data Retention

We retain your personal data only as long as necessary for the purposes outlined above or as required by law. When no longer needed, your data will be securely deleted or anonymised.

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9. Your Data Protection Rights

Under UK GDPR, you have the right to:

• Access – request a copy of the data we hold about you
• Rectification – correct inaccurate or incomplete data
• Erasure – request deletion of your data
• Restrict Processing – request we limit how we use your data
• Data Portability – receive your data in a structured format
• Object – object to data processing for direct marketing or legitimate interests
• Withdraw Consent – at any time, if processing is based on consent

To exercise any of these rights, please contact us at billboards@emergeadvertising.co.uk.

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10. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience and analyze website traffic. For detailed information, please see our Cookie Policy.

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11. Security

We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, loss, misuse, or disclosure.

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12. International Data Transfers

Your personal data may be transferred outside the UK. When doing so, we ensure it is protected by appropriate safeguards, including:

• Use of Standard Contractual Clauses (SCCs)
• Transfers to countries with an adequacy decision
• Robust security and confidentiality protocols

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13. Changes to This Privacy Policy

We may update this policy periodically. The updated version will be posted on our website with the effective date. We encourage you to review this policy regularly.

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14. Contact Us

If you have any questions about this policy or how we handle your data, please contact:

Data Protection Officer (DPO)
Emerge Advertising Limited
Email: w.siddons@emergegroup.co.uk
Phone: 02921 051617

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
https://ico.org.uk/